"It’s about presenting the full picture, both good and not-so-good.”
Fashion Transparency Index 2019
Fashion Transparency Index 2019
Being a brand is a complicated business, and as all complicated issues are, its consciousness can not be measured. Buying a brand means supporting what they are doing. But what if you want to know more about their practices to make sure it's the right choice?
This brand book is a redesign of an annual report for customers that focuses not only on the achievements and positive stories of the brand but pointing out the areas where they fall short too. Therefore, the consumer can be aware of gray areas, not to fall straight for pretty advertising, and to make a conscious decision when making a purchase.
The book aims to emphasize the importance of transparency in the brand by analyzing publicly available information and drawing the full picture of the company’s practices.
